Audience update

As we are to conduct an investigation into our audience it is crucial that we look at the different theorists that have also done research into this field of media. Such theorists include Andrew Goodwin and Stuart Hall. As i have previously done a presentation on Goodwin and his theories i thought now would be a good time to mention Hall.

 Hall created the idea of the three different readings and interpretations of certain perspectives, These three are:
The Dominant Reading - What the producers want you to see
The Oppositional Reading - The opposite of what the producers want you to see (rejected)
The negotiated Reading - Mid-way between, partly either one