We were looking at the different connotations and what specific symbols denote in music videos and how we can apply these to our own music videos. We looked specifically at the theorists Ferdinand de Saussure and Roland Barthes.
Saussure created he concept of signified and signifiers, with his statement:
"What does that sign say? It says nothing-It needs to be read"
He defines the two as:
Signified: Signifiers:
The meaning which Physical form which
we attach to the we can see or hear.
signifier.
Barthes added to Saussure's ideas, by naming the way that signifiers were organised and put together the "symbolic code" of the text. This key terminology is best used when analysing groups of signifiers.
These are key things that we are able to comment on within a music video:
Body Language
Gestures
Clothing
Lighting
Objects
Weather
Sounds
Setting
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